Body Movement
Body Movement is a dynamic fitness education company dedicated to crafting high-integrity fitness education programs and services. I was assigned the responsibility of designing a new website that will conceptualize a unified digital branding strategy, encompassing the creation of brand logos for a cohesive online presence.
Project: Freelance work
Sector: Fitness
Duration: November. 2023 - December. 2023 (1 month)
My Role: Entire project from ideation to prototyping
The Process
Discovery
Situation Overview
Body Movement has recently adapted its education programs to meet the diverse needs of various populations and exercise requirements. To sustain and enhance their growth and excellence in the fitness education industry, there is a necessity to elevate online visibility through website improvement. I played a pivotal role in overseeing the entire digital branding development process, from crafting brand logos to designing and launching the website.
Research
Strategy
Style Guide
Design
Final Version
Once I had finalized the layout of each feature and decided on the visual design direction, I was ready to create the final version. I carefully checked each feature for accuracy and made any changes necessary.
UX Theme & Why it is important
=> Empowering Movement
The term "Empowering Movement" reflects a commitment to inclusivity, suggesting that the user experience is designed to cater to individuals of all ages, fitness levels, and abilities. "Empowering" conveys a sense of motivation and encouragement. The UX theme aims to inspire users to embark on a journey of movement and well-being, fostering a positive and empowering experience.
Concept Ideation
Initial Concept
User Research
Interviews were conducted with five people who are interested in getting certified as fitness instructors. In the interview, I learned more about their motivations and pain points when choosing training centers. This insight into their decision-making process allowed me to craft a more tailored solution to address their needs.
They want to know below information from the training center websites:
Accreditation and Certification
Curriculum Overview
Instructor Credentials
Schedule, Cost, Payment, Facility and Center Location
Student testimonials
Personas
In order to get a more tangible grasp on who our user is and how we can help them, we created a persona based on the data
MoSCoW Analysis
The MoSCoW analysis is a valuable project management and prioritization technique that helps in building websites by providing a structured approach to feature prioritization. MoSCoW categorizes features into Must-Have, Should-Have, Could-Have, and Won't-Have. This helps in clearly defining the essential functionalities that must be implemented first.
Logo Design
Here's my logo concept based on the information provided about "body movement", which emphasizes dance, movement, balance, and posture.
-The stylized body silhouette reflects the physical movement and dance aspects of the brand.
-The dance motion lines add a dynamic and elegant touch, reinforcing the idea of movement and grace.
I created two logo designs initially. After receiving feedback from both the client and designer colleagues, I chose one design to develop further using Adobe Illustrator.
